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Marketing ComparisonUpdated for 2026

Ahrefs vs Semrush Pricing

Side-by-side pricing plans, free tier limits, starting costs, and high-resolution desktop and mobile pricing page captures for Ahrefs and Semrush.

Entry Cost Comparison
Ahrefs: $20/mo vs Semrush: $10/mo

Entry pricing before additional seats or usage volume.

Free Plan Availability
Ahrefs: Free Plan Available
Semrush: Free Plan Available
Annual Discount Option
Annual savings available (typically 15–25%)

Switch billing period above to inspect annual pricing tier tables.

Head-to-Head Pricing MatrixComparing 2 software tiers
Metric
Ahrefs logo
Ahrefs
Semrush logo
Semrush
Starting Price$20/mo$10/mo
Free TierYesYes
Free Trial—Yes
Pricing Modelusage basedtiered
Annual Billing DiscountNot detectedAvailable (15–25% savings)
CategoryMarketingMarketing

Official Pricing Page Captures

Scroll inside frames to inspect full tier details
Ahrefs logo
Ahrefs

ahrefs.com

Ahrefs pricing page screenshot
Semrush logo
Semrush

semrush.com

Semrush pricing page screenshot

Frequently Asked Questions: Ahrefs vs Semrush

Which is cheaper, Ahrefs or Semrush?

Ahrefs starts at $20/mo, while Semrush starts at $10/mo. Your actual cost will depend on team size, required features, and billing commitment (monthly vs annual).

Does Ahrefs or Semrush offer a free plan?

Ahrefs offers a permanently free tier for individuals or small teams. Semrush also includes a free plan option.

Can I save money with annual billing?

Yes, opting for upfront annual billing typically secures a 15% to 25% discount compared to monthly rates on both platforms.

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